Student Engagement Specialist – Marketing Intern

While studying for my master's at Pace University, I also got the opportunity to be a marketing intern for my school. Being a part-time intern, with a limited budget, I could still solve a lot of issues that the marketing team was facing and was able to help beyond SEO as well.

• Redesigned the designated website pages (9 pages) for better content and usability for the university: Despite budget constraints, we prioritized a strategic redesign of key website pages to enhance content quality and user experience. Through targeted improvements in layout, navigation, and content presentation, we aimed to provide visitors with valuable information and a seamless browsing experience aligned with the university's goals and values.
• Created social media contests and giveaways for better user engagement, interaction, and gaining more followers: Leveraging cost-effective strategies, we implemented engaging social media contests and giveaways to foster user interaction, increase engagement, and expand our follower base. These initiatives aimed to build a vibrant online community around the university, driving organic growth and enhancing brand visibility.
• Uploaded content on the website and ensured the website is up to date while following branding norms: With careful resource allocation, we consistently uploaded relevant and timely content to the university website, keeping it up to date and aligned with branding guidelines. This approach ensured that visitors received accurate information and a cohesive brand experience across all digital touchpoints, despite budget limitations.
• Created weekly newsletters for events happening in the university using HTML and sent them out to students on campus: Utilizing cost-effective email marketing techniques, we crafted visually appealing newsletters using HTML to showcase upcoming events and activities within the university. These newsletters were strategically targeted to students on campus, fostering communication, engagement, and participation in university events, all within budgetary constraints.