SEO and Website Manager

After Getting a taste of Insurance and how interesting it could be, I wanted to expand my horizons beyond SEO and Website, so I was approached Future Generali India Life Insurance as they had a vacancy for a Website and SEO manager, but the role also had a 25% weightage to product management. I was bestowed upon a critical illness insurance product and asked to do the end-to-end marketing of the product that included product design, offline marketing, creatives, digital ads, and of course SEO:

• Created 50 videos, 4 podcasts, and 275 blogs on Taxes that contributed to 25% of total website traffic per month: Through a comprehensive content strategy, we produced a diverse range of multimedia content focused on taxes. These included 50 videos, 4 podcasts, and 275 blogs, collectively driving a significant portion of our website traffic, contributing to 25% of total monthly visits. This content-rich approach ensured that we provided valuable and engaging information to our audience, driving both traffic and engagement metrics.
• Responsible for organic growth of the blog section from 4,000 to 49,000 per month, without any external help: Through strategic content planning and optimization efforts, we achieved remarkable organic growth in our blog section. Starting at 4,000 monthly views, we successfully scaled up to 49,000 views per month, all achieved without relying on external assistance. This growth reflects our expertise in content creation and SEO strategies, driving consistent traffic and engagement.
• Published 100+ blogs per month to get organic leads for the company that contributed to 50% of the total organic traffic: With a proactive content publishing schedule, we consistently delivered over 100 blogs each month, targeting relevant keywords and topics to attract organic leads. This content-driven approach was highly effective, contributing to 50% of our total organic traffic and generating valuable leads for the company.
• Owned and managed the entire website https://life.futuregenerali.in to generate digital and offline leads: As the owner and manager of our website, https://life.futuregenerali.in, I oversaw all aspects of its operations, focusing on generating both digital and offline leads. By implementing strategic digital marketing initiatives, optimizing user experience, and aligning with business objectives, we successfully attracted and converted leads across various channels.
• Managed an archaic entire content management system (Umbraco):  Despite challenges posed by an older content management system (Umbraco), I efficiently managed and optimized our content workflows and publishing processes. This involved navigating technical limitations while ensuring content quality, consistency, and relevance to meet business objectives.
• Performed frequent technical audits to keep a check on SEO best practices for the website: Proactively monitoring SEO performance, I conducted regular technical audits to assess website health, identify optimization opportunities, and ensure compliance with SEO best practices. These audits played a crucial role in maintaining and enhancing our search engine rankings and visibility.
• Successfully led a team of 3 agency members and 7 content writers for SEO and content creation campaigns: As a leader, I guided and coordinated a team comprising 3 agency members and 7 content writers for our SEO and content creation campaigns. Through effective collaboration, clear communication, and strategic direction, we executed impactful campaigns that drove organic growth, engagement, and conversions for the company.