SEO Lead

Aegon Life was a dream come true. I now knew SEO and wanted to move from an agency side to a client side and there was this wonderful opportunity at Aegon Life Insurance for an SEO Lead. I had my own agency to work with at Aegon Life and a huge and supportive team! But one day, one of our team members suddenly stopped coming to the office and went AWOL! Now, this is 4 months later, when I had already started working on Drupal to upload SEO content on the website and I had gathered a fair understanding of how a CMS works! Lucky for me, I got the opportunity to manage the website of a company that primarily focused only on digital leads!

• Increased the website’s organic traffic by 200% using SEO and content marketing and distribution techniques: Implemented a strategic blend of SEO optimization and content marketing strategies to achieve a remarkable 200% increase in organic traffic. This involved targeted keyword research, content creation, optimization, and effective distribution across relevant channels, resulting in significant growth in website visibility and user engagement.
• Strategized and published 80 content pieces on the blog section per month for the organic growth of the website: Developed and executed a robust content strategy that focused on publishing high-quality content consistently. By producing and publishing 80 content pieces monthly on the blog section, we created a valuable resource for users while driving organic growth through relevant and engaging content.
• Created an innovative lead form on the website home page to increase the conversion rate to 12%: Implemented an innovative lead generation form on the website's home page to capture visitor information and drive conversions. This strategic addition resulted in a notable increase in the conversion rate, reaching an impressive 12%, and contributed to overall lead generation efforts.
• Obtained 15 backlinks per month that helped in achieving higher keyword rankings: Secured an average of 15 backlinks per month through strategic outreach and relationship building efforts. These quality backlinks played a crucial role in boosting keyword rankings, enhancing website authority, and improving search engine visibility.
• Redesigned the blog section to make the website lightweight and user-friendly, resulting in organic traffic (SEO) growth: Conducted a comprehensive redesign of the blog section to improve website performance and user experience. By optimizing for speed, navigation, and usability, we facilitated organic traffic growth and enhanced SEO performance, providing visitors with a seamless browsing experience.
• Managed the CMS for daily activities including changing and adding content (WordPress and Drupal 8): Oversaw daily content management tasks within the CMS platforms, WordPress and Drupal 8, ensuring timely updates, additions, and optimizations to enhance website functionality, relevance, and user engagement.
• Utilized VWO for A/B testing of crucial elements and user behavior of the website: Leveraged VWO (Visual Website Optimizer) for A/B testing to evaluate and optimize critical elements and user interactions on the website. This data-driven approach allowed us to make informed decisions, improve user experience, and drive conversions.
• Coordinated with internal and external website management teams to deliver the best output for the end user: Collaborated closely with internal teams and external stakeholders involved in website management to ensure alignment with strategic objectives and deliver an optimal user experience. This coordination led to the implementation of effective solutions and enhancements that positively impacted user satisfaction and engagement metrics.