SEO Associate

I was just out of my grad school, clueless about what to pursue, as, I guess, most of us are! A digital marketing firm, that had been recruiting talent from my school since 7 years, had come to give these clueless guys a chance to do digital marketing! Digital marketing was still new in 2015 and Performics (then Convonix) was a leading digital marketing agency in India. They hired me and this is how my SEO journey began!

• Build and execute off-page and backlinking strategy: Developed and implemented a comprehensive off-page and backlinking strategy to enhance website authority and visibility. This involved strategic outreach, guest posting, partnerships, and acquiring high-quality backlinks from authoritative sources, resulting in improved search engine rankings and organic traffic.
• Integration of on-page and off-page strategies: Ensured seamless integration between on-page and off-page SEO strategies to maximize effectiveness. By aligning content optimization with backlink acquisition efforts, we created a holistic approach that strengthened overall SEO performance and supported long-term ranking improvements.
• Performed technical audits for multiple clients: Conducted in-depth technical audits for multiple clients to identify and resolve SEO issues. This included analyzing website structure, performance, mobile-friendliness, indexing issues, and other technical factors impacting search visibility and user experience.
• Recommended quick SEO tech fixes: Provided timely and effective recommendations for quick SEO technical fixes to address critical issues and improve website performance. This proactive approach helped clients enhance their SEO health and achieve better search engine rankings.
• Conducted weekly and monthly keyword analysis to identify gaps and work towards the same: Continuously analyzed keyword trends and performance metrics on a weekly and monthly basis. This data-driven approach allowed us to identify keyword gaps, refine targeting strategies, and optimize content for improved visibility and relevance.
• Trained new employees of the company: Facilitated training sessions for new employees to impart knowledge and skills related to SEO best practices, tools, and techniques. This ensured that team members were equipped to contribute effectively to SEO campaigns and deliver results for clients.
• Kept track of all the latest happenings in SEO: Stayed updated with industry trends, algorithm changes, and best practices in SEO. This ongoing learning and adaptation ensured that our strategies remained current, effective, and aligned with evolving search engine guidelines.
• Conducted competitor analysis to find out the strengths and weaknesses of the competition: Analyzed competitor strategies, strengths, and weaknesses to gain insights for informed decision-making as a brand. This competitive analysis helped identify opportunities, benchmark performance, and refine our own SEO strategies for competitive advantage.
• Increased the ranking of a keyword like “Mutual Funds” with a search volume of more than 500,000 from 10 to 1 with a 56% click rate: Implemented targeted SEO tactics to significantly improve the ranking of a high-volume keyword like "Mutual Funds" from position 10 to position 1 in search results. This achievement, coupled with a 56% click-through rate, demonstrated effective keyword targeting and optimization strategies.
• Solved a major concern of website traffic for HCL Technologies by pushing the highest search volume keyword “BPO” to top position within 45 days: Addressed a critical traffic concern for HCL Technologies by successfully optimizing and ranking the highest search volume keyword "BPO" to the top position in search engine results within a tight timeframe of 45 days. This accomplishment showcased the effectiveness of strategic SEO execution and rapid results delivery.