Head of SEO and Content

Titan Casket was looking for an SEO head to increase their organic growth by 5X! As the benchmark was low, 5X was not going to yield anything from a business perspective! I took it upon myself to grow it by 10X

• Identified high-impact keywords and boosted organic traffic from 6K to 60K: Through extensive keyword research and strategic implementation, we pinpointed the most valuable keywords in our niche. By optimizing our content and website structure around these keywords, we significantly increased our organic traffic from 6,000 to 60,000 visitors, driving more targeted leads to our platform.
• Analyzed the competition and increased referring domains by 83% (622 to 1142): By conducting an in-depth competitor analysis, we identified key opportunities to enhance our backlink profile. Through targeted outreach and relationship building, we successfully expanded our referring domains from 622 to 1,142, boosting our website's authority and search engine visibility.
• Detected page speed issues and skyrocketed page speed scores from 40 to 81:Recognizing the critical importance of page speed for user experience and search engine rankings, we conducted thorough diagnostics and implemented optimizations to resolve speed issues. This effort led to a substantial improvement in our page speed scores, enhancing overall site performance and user satisfaction.
• Improved Ahref’s domain rating from 34 to 48 through constant PR and content efforts: Through consistent public relations activities and content creation initiatives, we significantly enhanced our website's authority and credibility, reflected in the improvement of Ahref's domain rating from 34 to 48. This strengthened our position in the digital landscape and contributed to increased organic traffic and conversions.
• Identified content gaps and increased articles from 75 to 844, driving 80% of total organic traffic: Through meticulous content gap analysis, we identified areas of opportunity to expand our content offerings. By creating and optimizing 844 new articles, we not only filled these gaps but also drove a significant portion of our organic traffic, demonstrating the power of strategic content development.
• Got the brand 318,000 organic sessions just by writing articles on celebrity funerals: Leveraging the popularity and relevance of celebrity funerals, we crafted compelling and informative articles that resonated with our audience. This focused content strategy resulted in an impressive 318,000 organic sessions, showcasing our ability to create engaging and impactful content.
• Generated revenue of $40,800 just by celebrity funeral articles: Our strategic focus on celebrity funeral articles not only drove significant traffic but also translated into tangible revenue, with earnings of $40,800 directly attributed to this content segment. This underscores the effectiveness of targeted content marketing in driving business outcomes.
• Focused on vital keywords like “Casket,” “Casket online,” and “Casket for sale” and ensured they ranked from 10+ to #1: By prioritizing key keywords related to our offerings, we implemented targeted SEO strategies to improve our rankings significantly. This resulted in prominent positions, from page 10+ to #1, for critical search terms, increasing our visibility and attracting qualified leads.
• In the span of 2 months, got the keyword “Urns” to #3 from 100+:  Through intensive SEO efforts focused on the keyword "Urns," we achieved remarkable progress, elevating our ranking from beyond the first hundred search results to an impressive #3 position within just two months. This rapid ascent highlights our expertise in strategic SEO execution.
• $90,000 in sales is made every year from my idea of marketing youth funeral products as pet funeral products: Our innovative approach of marketing youth funeral products as pet funeral products has been a resounding success, generating $90,000 in annual sales. This creative strategy not only diversified our product offerings but also tapped into a unique market segment, driving consistent revenue growth.
• Directed an SEO team, establishing goals, offering continuous feedback and support, and fostering team growth: As the leader of our SEO team, I set clear goals, provided ongoing feedback and support, and prioritized professional development to ensure our team's success and effectiveness in driving digital marketing strategies.
• Introduced innovative ways to gain more organic traffic and ensured this traffic converted to sales: Through continuous innovation and adaptation, we implemented creative strategies to attract and engage organic traffic while optimizing conversion pathways to drive meaningful sales and revenue growth.
• Redesigned blog pages to incorporate product snippets and CTAs to get more conversions: By revamping our blog pages with strategic product snippets and compelling calls-to-action (CTAs), we enhanced user engagement and conversion rates, turning blog visitors into valuable customers.
• Reinvented the off-page strategy by focusing on the combination of Digital PR and link-building activity: Our revamped off-page strategy combined Digital PR initiatives and targeted link-building activities to expand our online presence, improve brand visibility, and strengthen our backlink profile for enhanced SEO performance.
• Handled all content uploads and new projects on Shopify, Amazon, and Walmart portals: As part of our comprehensive digital marketing approach, we managed content uploads and new projects across multiple e-commerce platforms, including Shopify, Amazon, and Walmart, to maximize reach and drive sales across diverse channels.
• Used AI to create more than 500 articles for pets.titancasket.com: Leveraging the power of artificial intelligence (AI), we generated over 500 high-quality articles for pets.titancasket.com, ensuring a steady stream of relevant and engaging content to attract and retain our target audience.